Privacy Policy
Last updated: 26 July 2026
British Empirical ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or sign up for our closed alpha playtests.
1. Who We Are
For the purposes of the UK General Data Protection Regulation (UK GDPR), the data controller for this website is British Empirical.
If you have any questions about this privacy policy or how we handle your data, please contact us at:
2. Information We Collect
We collect minimal personal data necessary to run playtests and evaluate our website traffic:
Sign-up Data: When you fill out our newsletter or alpha sign-up form, we collect your email address.
Usage & Device Data: When you visit our site, our servers and third-party tracking services (such as Reddit Ads Pixel) automatically log details including your IP address, browser type, device details, and pages visited.
3. How We Use Your Data
We use the information we collect for the following specific purposes:
To send you updates, news, and access keys regarding future closed alpha playtests (based on your explicit consent).
To measure and analyze the performance of our advertising campaigns using advertising pixels (where you have consented via our cookie banner).
We do not sell, rent, or trade your personal information to any third parties for marketing purposes.
4. Cookies and Tracking Technologies
Our website uses cookies and pixel tags to distinguish you from other users and track ad campaign performance.
Essential Cookies: Necessary for the operation of the website (e.g. basic navigation and form submissions).
Analytics/Marketing Pixels: We use the Reddit Ads Pixel to measure campaign conversions. These non-essential cookies will only fire if you click Accept on our cookie banner. You can decline or manage these choices at any time via the cookie settings on our site.
5. Data Storage and Retainage
We retain your email address only for as long as necessary to provide game updates and playtest invitations. You can opt out or request the deletion of your email address at any time by clicking the unsubscribe link in our emails or contacting us directly.
6. Your Legal Rights
Under UK data protection law, you have rights including:
Access: The right to ask for copies of your personal information.
Erasure: The right to ask us to erase your personal information.
Correction: The right to ask us to rectify inaccurate data.
Withdraw Consent: The right to withdraw your consent for email marketing or cookies at any time.
If you wish to exercise any of these rights, please email us at correspondence@britishempirical.com. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you have concerns about how we process your data.